Buffalo Wild Wings is Cutting Prices to Boost Sales – Could Help an Already Impressive 12-Year Chart

Source: Buffalo Wild Wings

In an attempt to boost lackluster sales, Buffalo Wild Wings ($BWLD) is running a promotion that will offer half-price wings each Tuesday.

Same-store store sales fell 2.1% during the second quarter at Buffalo Wild Wings company-operated restaurants, missing analyst forecasts for a 0.5% drop. The result was worse than the 1.7% decline delivered in the first quarter. At franchise-run restaurants, same-store sales declined 2.6%, compared with estimates for a 0.8% decline. In the first quarter, same-store sales at franchise operated restaurants fell 2.4%.

“We’ve seen a significant traffic lift with the half-price offer,” Buffalo Wild Wings CEO President and CEO Sally Smith told analysts on a Jul. 27 call. B-Dubs, as it’s often refereed to by fans of the chain, also offered half price wings at all locations for National Chicken Wing Day on Jul. 29. (The Street)